Michigan
Posted:
in
Michigan
,
Small Business
3 weeks, 2 days
ago
At Top O' Michigan Insurance, we’ve always been committed to providing exceptional service and building strong relationships with our clients. Recently, our president, Brian Bartosh, shared how we’ve integrated AI-backed automation into our agency—but not to replace the personal touch our clients rely on. Instead, AI helps us work more efficiently, allowing our team to focus even more on delivering the high-quality service and attention our clients expect.
In his article, Brian explains how AI has reduced the burden of routine tasks, helping our small team stay focused on what matters most: the client experience. To learn more about how AI is helping us streamline our workflows while keeping our relationships personal, check out Brian’s full article: “AI in Action: How AI-Backed Automation Reduced Routine Activities and Tasks from My Team’s Workloads.” Read it here.
Enhancing, Not Replacing, Client Communication
When people hear “AI,” they often think of robots taking over jobs or eliminating human interaction. But at Top O' Michigan Insurance, AI is simply a tool we’re using to improve efficiency behind the scenes. We’ve implemented AI to handle repetitive tasks like policy updates, renewals, and document notifications, ensuring our clients receive timely information—without sacrificing the human touch.
By using AI to automate routine workflows, we’re freeing up time for our team to focus on personalized communication and building stronger relationships with clients. The goal is to enhance the client experience, not replace the personal interactions that are central to our agency’s values.
The Four-Phase Approach to AI Integration
Brian’s article outlines the step-by-step process our agency followed to implement AI successfully. We took a careful, phased approach:
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Building a Solid Foundation – We started by ensuring data integrity, as AI is only as effective as the quality of information it processes. With consistent, reliable data in place, we could move forward with confidence.
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Creating Automated Workflows – Next, we identified key moments when clients expect communication, such as quoting, servicing, and renewal stages. We built automated workflows around these touchpoints, using AI to trigger personalized messages based on specific events.
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Testing and Refining – Before going all-in, we thoroughly tested the workflows to make sure everything worked smoothly. Adjustments were made based on feedback from the team.
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Ongoing Updates – AI is a tool that grows with us. We’re regularly updating our automated messages to ensure they stay fresh and relevant, using AI tools to keep up with changing client needs and industry trends.
The Human Element Remains Key
At the end of the day, our agency remains focused on personal relationships. AI has allowed us to streamline operations and communicate more effectively, but it’s our team that remains at the heart of every interaction. Clients can still expect the same personalized service they’ve come to rely on, with the added benefit of more timely and consistent communication thanks to AI.
Want to Learn More?
In his article, Brian breaks down how AI has impacted our agency’s workflow and the measurable benefits we’ve seen so far. If you’re curious about how AI can work for your business without sacrificing the personal touch, read Brian’s full article here.
Posted:
in
Commercial Insurance
,
Insurance
,
Michigan
,
Risk Management
,
Small Business
1 month, 1 week
ago
Each year, our Top O’ Michigan team works with thousands of individuals and businesses throughout Michigan with respect to their insurance coverage. We are often asked who some of the other insurance agencies are in the area.
Tags:
- Best Insurance
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- michigan
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- traverse city
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- cheap
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- Value
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- Best
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- insurance
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- agent
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- Suttons Bay
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- Cadillac
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- business
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- personal
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- Home
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- auto
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- family
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- life insurance
Posted:
in
Commercial Insurance
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Construction
,
Contractors
,
Insurance
,
Loss Control
,
Michigan
,
Renters Insurance
,
Risk Management
,
Surety Bonds
,
Workers Compensation
1 month, 3 weeks
ago
As a contractor, securing bonds for large projects can be a significant challenge, especially for younger companies. Recently, we encountered a situation where a client needed a $1.5 million bond but was declined by standard surety underwriters due to their financial position. Ultimately, we were able to secure the Bid Bond with a path to their Performance/Payment Bond should they ...
Posted:
in
Hotels
,
Insurance
,
Loss Control
,
Michigan
,
Risk Management
,
Small Business
,
Workers Compensation
2 months, 1 week
ago
Facing rejection from insurers? Discover how savvy hoteliers are finding coverage in a market where "uninsurable" is becoming the norm.
In today's volatile market, many hoteliers are facing a nightmare scenario: insurance companies are increasingly reluctant to provide coverage, leaving properties vulnerable and owners scrambling. If you're hearing "no" more often than "yes" from insurers, you're not alone. Here's how ...
Tags:
- hotel
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- insurance
,
- business
,
- hotels
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- Motels
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- hospitality
,
- checklist
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- insurability
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- crisis
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- business owners
,
- cheap insurance
,
- best hotel insurance
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- best motel insurance
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- traverse city
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- gaylord
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- alpena
,
- petoskey
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- grand rapids
,
- lansing
,
- detroit
,
- tawas
,
- west branch
,
- mackinaw city
,
- Mackinac
,
- marquette
Posted:
in
Auto Insurance
,
Claims
,
Financial
,
Hotels
,
Insurance
,
Loss Control
,
Michigan
,
Workers Compensation
4 months, 1 week
ago
Wondering why your insurance costs keep climbing? Learn the real reasons behind the price hikes and discover actionable steps to mitigate risks and control costs.
The Perfect Storm: Why are insurance costs rising for hotels?
The hotel insurance market is in crisis. Costs are skyrocketing, coverage is scarce, and hoteliers are struggling to stay afloat. This perfect storm of challenges ...
Tags:
- hospitality
,
- michigan
,
- hotels
,
- insurance
,
- Price
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- Increase
,
- claims
,
- Motels
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- resorts
,
- disaster
,
- loss
,
- liability
,
- hotelier
,
- coverage
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- affordable insurance
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- challenges
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- success
Posted:
in
Auto Insurance
,
Financial
,
Insurance
,
Michigan
,
Small Business
1 year, 3 months
ago
Auto insurance can be complex, especially for Michigan residents. With changing laws, various coverage options, and annual assessment fees like the MCCA deficit recoupment fee, understanding the factors influencing auto insurance costs is essential. In this blog post, we will simplify the concept of the deficit recoupment fee and explain how it affects Michigan drivers' auto insurance expenses. We will ...
Posted:
in
Auto Insurance
,
Claims
,
Homeowners
,
Insurance
,
Loss
,
Loss Control
,
Michigan
,
Risk Management
2 years, 3 months
ago
While many back-to-school checklists exist, most fail to mention the importance of checking in with your insurance agent. Whether your scholar is attending a big name Ivy League school, or the local community college this fall, you will want to address this life milestone with your agent before it’s too late. Read on for some tips on tying up any ...
Posted:
in
Accident
,
Auto Insurance
,
Loss
,
Loss Control
,
Michigan
,
Risk Management
2 years, 7 months
ago
The National Safety Council recognizes April as Distracted Driving Awareness Month. This event is intended to raise awareness about the dangers of distracted driving and encourage motorists like you to minimize potential distractions behind the wheel.
Posted:
in
Auto Insurance
,
Michigan
2 years, 8 months
ago
Recently, the Michigan Catastrophic Claims Association (MCCA) unanimously voted to return excess funds back into the pockets of Michigan drivers like yourself. Insurance carriers will be receiving the funds directly from the MCCA on 3/9/22, and have until 5/29/22 to complete the refund process. Below are answers to the most frequently asked questions about this refund, and the process of distribution. ...
Posted:
in
Accident
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Claims
,
Insurance
,
Loss
,
Loss Control
,
Michigan
,
OSHA
,
Risk Management
,
Small Business
3 years, 5 months
ago
Recently, I was invited to an 'Active Shooter' training with Iron Fish Distillery led by Deputy Michael Makowski of Grand Traverse County Sheriff's Office. You may be wondering, 'why would we be doing active shooter training in Northern Michigan?'. Active shooter risk is a very unfortunate reality in America which has led many businesses to prepare their teams for crisis ...
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- law enforcement
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- shooter
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- violence
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- gunman
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- work
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- business
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- safety
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- hr
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- human resources
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- michigan
,
- iron fish distillery
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- traverse city
,
- alpena
,
- wisconsin
,
- detroit
,
- gaylord
,
- iron river
,
- petoskey
,
- prepared
,
- evacuation
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- Gun
,
- workplace violence
,
- Life
,
- police
,
- emergency response
,
- medical
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- protection
