The last few years have been a challenge for many businesses due to a number of reasons (some more obvious than others). Some of these factors have also had a negative effect on the insurance industry after years of relative stability, which has accelerated a hardening insurance marketplace. This means that many segments of the insurance industry are becoming less friendly to insurance buyers. Going into 2022, we should be prepared for a challenging insurance environment to remain but we could expect some improvement from 2021. In this blog, we'll do an overview of the 2022 insurance marketplace and kick off a series of blogs on this topic so businesses (and individuals) can be more prepared when reviewing their insurance solutions.
What is a 'hard' insurance market?
The commercial market is cyclical and that means that over time, we have witnessed a fluctuation between hard and soft markets. A 'hard' insurance market can be characterized by stricter underwriting, restricted terms of coverage, less capacity and less competition - which unfortunately also mean increased premium costs. On top of that, insurance carriers are more likely to exit certain unprofitable lines of insurance. Over the years, we have witnessed this in a number of industries including areas of healthcare, towing, transportation, and hospitality.
We have seen the market harden for a short time on a few occasions but the last sustained hard market occurred in the 1980's. Our agency President, Brian Bartosh, recalled some of the unique ways we secured coverage for our clients. In some instances, agents negotiated with multiple companies to "share" the exposure when the limits needed were too high for one company's capacity.
The graphic above provided by Zywave (via The Council of Insurance Agents & Brokers) shows the cyclical nature of the insurance market from 1999 - 2021.
Many factors affect the cost of insurance but the following are a few of the common contributors:
While the reasons above can make it difficult for consumers to secure their desired coverage at the expected price, there are additional factors that influence your insurance rates. Here are a few of the main components that factor in when pricing your coverage:
While insurance buyers may face more complex decisions regarding their insurance during a hard market , with some additional preparation, they are not without recourse. It is important to be proactive when addressing your risk management plan and to be educated on the trends that influence your insurance. It was not mentioned above but Loyalty can also be helpful when renewing your insurance. Some companies we work with have demonstrated extreme consistency in pricing year to year and underwriters are often more flexible since they understand the history of the risk. So it is not always advantageous to jump at the next 'shiny object' without careful review and consideration.
Unless you have been living under a rock, you are most likely aware of the economic and social challenges we're collectively facing. These challenges will continue to shape our economic and insurance trends for 2022 and beyond. Let's take a look at a few of those trends to consider when making decisions for your business.
Insurance pricing forecasts are based on industry reports for various lines of insurance. These are not a guarantee or premium rates and should only be viewed as general information (not insurance or legal advice). According to Zywave's 2022 P&C Market Outlook, various lines of insurance
coverage are expected to rise but some more than others. The table to the right shows what they have projected per line of business.
DO NOT PANIC! We have outlined a number of factors that have made the insurance buying process complex and it may feel unpredictable. While it may seem that rate increases will continue through 2022, some data suggests this may be wishful thinking by insurers. Not all lines of coverage are experiencing heavy losses or rate increases. "AM Best has revised its market segment outlooks to stable for workers' compensation, commercial property and surety. The outlooks for commercial auto, general liability, medical professional liability, and professional liability are negative."
So, regardless of what the insurance market is doing, there are a few ways you can achieve better results in your insurance renewal process.
Want to stay up to date on the latest community and insurance news? You can find more on important topics on our blog.
About Top O' Michigan Insurance Solutions:
At Top O’ Michigan Insurance Solutions, we pride ourselves on using our skills to provide clients with competitive pricing, stability and understanding, and peace of mind. With seven locations throughout Michigan and 24/7 client access, our team is your 'expert buyer' of insurance for home, auto, farm, boat, motorcycle, business owners, workers compensation, bonds, life and health, employee benefits and more.
We will provide unparalleled and caring service to our clients through our knowledgeable staff and give back to our employees, agency, industry and our communities. Part of our mission is to give back to the Michigan communities we serve. This is something we take action on through We Care and you can learn more about our community outreach at TOMIA247.com/WeCare.
Disclaimer: This Blog/Web Site does not provide insurance or legal advice. This site is for educational purposes only as well as to provide you with general information and a general understanding of insurance, not to provide specific legal advice or specific contract advice. Viewing this site, receipt of information contained on this site, or the transmission of information from or to this site does not constitute a client relationship.
The information on this Blog/Web Site is not intended to be a substitute for professional insurance or legal advice. Always seek the advice of a licensed agent in your state pertaining to insurance and legal issues.
Author: Tyler Bartosh
Sources: Zywave, Business Insurance Canada, JDSUPRA.com, InsuranceJournal.com
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